EveryMatrix and Caesars Digital announce strategic partnership

Updated:2024-03-25 14:04    Views:147

EveryMatrix has secured a partnership with Caesars Digital to integrate its casino content into Caesars Palace Online Casino and Caesars Sportsbook & Casino across North America.

The collaboration extends EveryMatrix’s reach to Caesars Digital customers in multiple US states, providing access to a range of real-money games from EveryMatrix’s in-house studios, including Armadillo Studios.

Caesars Digital recently launched Caesars Palace Online Casino earlier this year, becoming one of the pioneering operators in New Jersey. The company's expanded operations span multiple US states and Ontario. 

EveryMatrix holds licenses in New Jersey, Michigan, West Virginia, Ontario in Canada and the regulatory process in Pennsylvania is currently underway, positioning the company to extend its offerings across these jurisdictions. 

The partnership introduces titles from Armadillo Studios, such as Book of Armadillo, Franksylvania and Mythological Mayhem Supreme Streaks.

Erik Nyman,Online Casino Games President of EveryMatrix Americas, stated: “Adding Caesars Digital to our growing roster of stellar partners is an important milestone in EveryMatrix’s US expansion plan. Caesars is one of the most iconic brands in the US and we are very excited to bring our unique games and aggregation capabilities onboard with them enabling them to elevate their already strong momentum in iGaming.”

Matthew Sunderland, SVP & Chief iGaming Officer at Caesars Digital, added: “This partnership with EveryMatrix brings exciting games online for players in multiple jurisdictions, something we know they’re interested in seeing more of going forward.”

This collaboration follows EveryMatrix’s strategic partnership with US Integrity in September 2023, aimed at reinforcing efforts to combat betting-related fraud and corruption in North American sports betting. The company also expanded its services globally by securing a B2B software licence in the Isle of Man in June 2023.

Additionally, Inspired Entertainment partnered with Caesars Digital to develop Hybrid Dealer products for Caesars Palace Online Casino. This product category aims to provide the feeling of live-dealer games using technology like RNGs and virtual CGI, with the goal of eliminating the need for dedicated studio spaces and hosts while delivering a gaming experience to players across multiple jurisdictions.

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